Business information system Essay

1. What might have happened to orchard apple tree if its top executives had non supported investment in iPads?If the top executives had non supported investment in pads, the new crop go forth be known by less volume. Without investment in iPad, people will not receive the study of new technology.2. Why would it be unethical for orchard apple tree to sell its iTunes guest schooling to other line of patronagees?The customers teaching is about personal privacy, any company send awayt sell customers information without their permit.3. Evaluate the effects on apples business if it failed to secure its customer information and all of it was accidentally posted to an anonymous website. The customers will not corporate trust apple again, and they will not leave personal information on iTunes. This will influence apple that people will not use apple store for purchasing. If the security problem let customers credit card information been stolen, orchard apple tree will response for that.1 Do you match or disagree that orchard apple trees iTunes, iPhone applications and iPad applications give the company a competitive advantage? Be sure to justify your answer. Yes, I agree with that. One of the main factors that brought orchard apple tree back from near remission was its ability to produce, mart, and sell IT products such(prenominal) as the iPod, iPhone, and customer authentic applications. If Apples top executives did not have the foresight to view the MP3 players as a competitive advantage, then chances are the company would not have made a strong comeback in the highly competitive electronics grocery store. People who got iPhone, iPad, they will go to Apples store to download and buy the application. Other company can tho develop application to Apple they cant sell or provide their application to customer directly. This is a big advantage for Apple.2 Why are data, information, business intelligence and knowledge classical to Apple? Give an example of each type in relation to the iPad.Data are rough facts that describe the characteristics of an event or object. Before the information age, managers manually collected and died data, a time-consuming and confused task without which they would have little insight into how to run their business. Lacking data, managers often found themselves making business decisions about how many products to make, how much material to order, or how many employees to hire based on wisdom or gut feelings. In the information age, successful managers compile, analyse, and comprehend massive amounts of data daily, which helps them make more successful business decisions.Examples includeSales date, Quantity sold, Cost, Sales price, Total profit, Shipping address, Customer address, tuner type, Memory amount, Colour. Information is data converted into a meaningful and useful context. Having the right information at the right moment in time can be worth a fortune. Having the wrong information at the right moment or the right information at the wrong moment can be disastrous. The truth about information is that its value is only as good as the people who use it. People employ the same information can make different decisions depending on how they translate or analyse the information. Thus information has value only insofar as the people using it do as well. Business intelligence (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyses patterns, trends, and relationships for strategic decision making. BI manipulates multiple variables and in some cases even hundreds of variables including such items as interest rates, persist conditions, and even gas prices.For instance, BI can predict inventory requirements for a business for the week onwards the Super Bowl if, say, the home team is playing, average temperature is above 80 degrees, and the stock market is perform well. This is BI at its finest, inc orporating all types of internal and external variables to anticipate business performance. Knowledge includes the skills, experience, and expertise, coupled with information and intelligence that becomes a persons intellectual options. Knowledge workers are individuals valued for their ability to find andanalyse information. Todays workers are commonly referred to as knowledge workers and they use BI on with personal experience to make decisions based on both information and intuition, a valuable resource for any company.3 Analyze Apple using Porters Five Force model.Apples buyer power was low when it first introduced the iPod since it was first to market with the product. Now, there are many competitors to Apples iPod and its buyer power is increasing since customers can choose from many different manufacturers of MP3 players. Apples supplier power was high and now it is decreasing since buyers have many choices of whom to buy from. Apple can use environmental scanning, or the acquisition and analysis of events and trends in the environment external to an organization, to analyse rivalry. Apple can use environmental scanning to analyse everything from competitor strategies to understanding new and switch market trends to determining the strategic placement of Apple stores. Without watching its environment and understanding what its competitors are doing and where the market is headed, Apple will have a difficult time setting its strategic direction, as Steve Jobs determined when he thought he had missed the MP3 bandwagon.4 Which of the three generic strategies is Apple following?Apple follows a focused strategy.5 Which of Porters Five Forces did Apple address through its origination of the iPhone?Apple decreased the power of its buyers and increased its own supplier power by introducing the iPhone. Since the iPhone was the first to market with an internet access, data storage, MP3 player, etc., its buyers had no power and no choice but to purchase the product from Apple. Unfortunately, Apple could not create an entry barrier and soon many other companies began offering integrated stall phones, which increased buyer power and reduced supplier power.6 Which of Porters Five Forces did Apple address through its customer-developed applications?Apple decreased the power of its buyers and increased its own supplier power by introducing customer developed applications. Since the iPhone was the first to market with an internet access, data storage, MP3 player, which could all accept customer developed applications, its buyers had no power and no choice but to purchase the product and the applications from Apple. Unfortunately, Apple could not create an entry barrier and there are more and more companies offering customer developed applications such as Google and its Android operating system.